Hill College retires 'Rowdy' for new mascot
Hill College has unveiled its first mascot change in more than a decade.
"Rowdy Rebel" will be replaced by the new mascot during an athletics rebranding. The mascot change will not alter the colors or naming of Hill College teams.
“Based on survey results, no one really cared for the Rowdy mascot,” said Derik Moore, Hill College's director of marketing and communications. "So we formed a focus group to help oversee a new athletic identity for the college.”
Six individuals were asked to serve on a focus committee to select a new mascot, Moore said. The group included faculty and staff from various Hill College operations and a freshman student.
The group worked with a graphic designer, answering questions and reviewing two rounds of concepts before the final mascot was selected. The group was given the restrictions the colors of red and blue must be retained, as well as the name "Rebels." The new image includes those items.
“Throughout the entire re-branding process, our board of regents and President Dr. Pam Boehm were kept in the loop,” Moore said.
The mascot gained approval in June, and was kept a secret until the return of staff and students for the fall semester.
“The original Hill College ‘square’ logo is the official image of Hill College,” Moore said. “The new image will be primarily used as the college’s athletic identity.”
Flags, signs and banners containing the college’s news mascot are already prevalent at each of Hill College’s campuses and centers. Also, additional items have been ordered – such as apparel – and will be available for purchase at the Hill College campus stores.