'I Love BISD' unifies school support
How much do Burleson stakeholders love the Burleson ISD? Enough that many are wearing shirts and asking for yard signs to declare their support.
"BISD is in many regards the face of the community," Superintendent Bret Jimerson said. "Everyone associated with the district, we're all Burleson."
A "I Love Burleson ISD" branding program was launched to begin the school year. Friday night, as the Burleson Elks opened the football season at home against Saginaw, the theme was part of a reception and in-stadium promotion.
School officials have launched iloveburlesonisd.net to share successes and progress with visitors, and an associated Facebook page.
"The most important endeavor a community can make is to provide schools of excellence for our children and grandchildren," the website mission reads. "That is why we support and love the students and teachers of the Burleson ISD."
The website allows users to request an "I Love Burleson ISD" yard sign, to volunteer to "promote the success of BISD" and to be listed as a supporter of BISD.
The concept was derived from comments received when a video including Jimerson and Trustee Pat Worrell went viral.
"We want an opportunity to bring the community together for the common good of our schools, kids and to show pride in what we do," Jimerson said. "This says we love our kids, we love our parents, we love our teachers, and we love our community."
The program would not necessarily replace the Kindness Matters initiative.
The "I Love Burleson ISD" website offers three destinations: to love students, love teachers and love schools, redirecting to pages that boast highly performing campuses based on testing modules, the opening of the STEAM Middle School of Choice and other campuses of innovation. It also boasts the tripling of dual-credit participation and that 54 percent of all high school students were enrolled last year in advanced courses.