BACK TO SCHOOL
BURLESON – The Burleson Independent School District has released "That's What I Like" – a slick, new, promotional music video celebrating the beginning of the 2017-18 School Year.
The video marks the Burleson Independent School District’s Monday, Aug. 14 “Convocation” – the annual kick off celebration designed to both uplift and excite employees as they rev up for a successful school year.
The post that introduces the video reads, "BISD is back! What makes you say 'That’s What I Like' about Burleson ISD? #Iloveburlesonisd.”
In the video, Superintendent Bret Jimerson can be seen rapping and dancing with Burlson ISD principals as part of this initiative to pump up staff for the new school year.
“We wanted this year to set the tone for the excitement and energy that goes on inside of the district,” Jimerson said in an issued statement. “Students and faculty members will be thrilled and surprised to see their principals in the video.”
Mikala Hill, Executive Director of Communications for BISD, said putting the video together was a lot of fun for all involved.
“Dr. Jimerson’s vision for shared leadership and fun is apparent in this video,” said Hill. “Our principals certainly take his lead as they laugh through their dance routines. The video shoot was truly a fun way to inspire success.”
This pop parody has already attracted a lot of attention and praise – most notably from Fox 4’s Clarice Tinsley.
“This is a great video,” Tinsley said in her message to BISD. “So creative and so well done! … I hope your students and teachers have a sensational school year!”
The district hosted a special keynote speaker during Monday convocation events. Dr. Adolph Brown – described as one of the most sought-after and top-reviewed teacher education and corporate business keynote speakers in America – spoke with BISD employees about making this a year of excellence and the 4F's: “Fun, Fair, Firm & Faith.”
Burleson ISD students return to class on Aug. 21.
This video it certainly is not the first musical work coming from the district.
Last year, during the kick off the 2016-17 school year, Jimerson, along with School Board Trustee Pat Worrell helped teachers get into a “Burleson State of Mind” with a parody of Jay Z’s “Empire State of Mind” rap. That video celebrated new and historical places in Burleson.